Title:	SPORT TOURISM: IMPROVING VISITORS’ EXPERIENCE THROUGH WEB 2.0 TOOLS IN SOCCER CLUBS’ MUSEUMS AND STADIUMS
Author(s):	Deborah Moraes Zouain, Paola Bastos Lohmann, Marcio Ferreira Bezerra, Gabriela De Laurentis Cardoso, Kaarina Barbosa Virkki and Pedro Henrique Domingues Curvello
ISBN:	978-989-8533-75-3
Editors:	Piet Kommers and Pedro Isaías
Year:	2018
Edition:	Single
Keywords:	Sports Tourism, Smart Tourism, Information Technology, Web 2.0
Type:	Full Paper
First Page:	103
Last Page:	111
Language:	English
Cover:
Full Contents:	click to dowload
Paper Abstract:	Information and communication technology is increasingly integrated in economic sectors with the purpose of improving access and attracting more consumers. In the tourism market, travel processes are facilitated through online platforms, whether for booking hotel rooms, restaurants, buying tickets or for getting information and maps for better directions. The periods in which visitors experience most search interaction with their destination are the ones prior to and during the trip, as they are involved in planning and making decisions about the places they will visit. In this process, websites and applications are among the main sources of information. By using these tools, destinations have come to include the “smart” concept, according to which they become increasingly competitive and seek to provide visitors with an experience of excellence, as well as to improve their own management. Therefore, the goal of this article is to investigate how brasilian and foreigners’ soccer clubs are using technological tools to enhance the visitor experience and their interaction with those same visitors. Therefore, a sample of 21 soccer clubs’ websites where analysed using 10 criteria based on the concepts of Web 2.0, as proposed by López et al. (2010). Results showed that social networks are very important tools for interacting with website users, as well as an extensive use of multimedia to divulge services, including videos, pictures and sound. Although there is still a misusage of the virtual interaction between clubs and visitors. Additionally, it was found that soccer clubs and museums should invest in web 2.0 tools as a way to improve sport tourism experience for visitors.
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